The Learning Curve

Humanizing Real Estate: Training, Trust, and Tech with Jessica Ragimov

Erin Storm Season 1 Episode 7

Jessica Ragimov, Training Leader at RE/MAX Hallmark, highlights the importance of humanized branding and authenticity in social media, particularly on Instagram, to build trust and community. She shares how RE/MAX Hallmark supports agents across various regions through accessible and flexible training formats, such as Zoom sessions and an internal learning platform called Hallmark University. Jessica also discusses how her team uses AI to enhance content creation, marketing, and efficiency, viewing machine learning as a tool to elevate their capabilities rather than replace human creativity and connection.